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PINTEREST: Show me your board, and I will tell you... Pinterest. One of those social networks everyone loves…or loves to hate. Whichever side you’re on, one thing is certainly true: Pinterest is the talk of the town. At SXSW or beyond. Dailies, magazines...

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SXSW 2012: HERE WE ARE AGAIN! Here we are again! Austin the way I love it - full of Wi-Fi-draining devices, geek troops and their gods, brands fighting for their fair share of voice and Zuckerberg wanna-be's hoping this year's...

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Highlight Your Tumblr Post for $1 Let's be honest, every Tumblr user feels their posts are super duper important. And should be noticed. Not happening for you? Tumblr just introduced a Highlighted Post option that will let you make your...

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I say NO to SOPA/PIPA!!! Today is the day where many websites will or already have blacked out against SOPA and PIPA (Stop Online Piracy Act and Protect IP Act), acts that will affect how we use the internet! Not only in the...

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Social Media Policy Your Employees Might Actually Remember Social Media Policy is a MUST for any organization. This set of guidelines and rules that all staff should adhere to while using social media for both professional and personal reasons is usually long...

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Posted by Marta Majewska | Posted in sxsw | Posted on 08-03-2013

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3D printing, also known as additive manufacturing, is already the talk of town at SXSW and the topic of the opening remarks by Bre Pettis, the co–founder and CEO of Brooklyn-based MakerBot.

Launched at SXSW09 with Pettis bar-hopping with the 3D printer prototype and printing shot glasses, Makerbot’s main goal is to empower people to create stuff by making 3D printing accessible for laypeople. Their Replicator 3D printers are already delivering that promise. And for a small price too – you can get the basic model for under $2000.

3D printing for those living under the rock is a process of transforming a digital design into a physical solid object. Like Photoshop has changed photography and Dreamweaver unlocked web development for the common people, 3D printing is unlocking the ability to create things and there are already a lot of cases of companies and individuals proofing its use.

Robohand, the mechanical hand prosthesis for a South African boy called Liam, is an amazing example of how 3D printing can make what would normally be a fairly expensive affair, an affordable product that changed someone’s life. Created by Ivan Owen in Bellingham, Washington and Richard Van As in South Africa and printed with the MakerBot printer, Robohand is a great alternative to expensive commercial prosthetics which can cost tens of thousands of euros, especially when it comes to prosthesis for children which grow fast making the product even more unaffordable.

Baby respiration and breath Peeko Monitor, Square Helper that enables anyone to accept credit cards or 3D printer portraits by Comos Wenman are just a few examples of the use of the technology.

During the opening remarks, Bre Pettis has also revealed and demoed a new product, MakerBot Digitizer, a 3D Scanner that provides a quick and easy way to turn the things in your world into 3D designs you can then share or print. This makes 3D printing even more exciting and unlocked new possibilities.

There are still a lot of limitations to consumer-oriented 3D printing, the main being the substance used. Right now MakerBot printers are limited to plastic but the company is already exploring new materials such as silicon.

Whether you love it or hate it, 3D printing is making creativity more accessible and gives designers and entrepreneurs a real affordable shot at new business ideas. Definitely an industry to watch closely in the near future.

{Infographic} Visuals rock!

Posted by Marta Majewska | Posted in INFOGRAPHIC | Posted on 03-09-2012



A Snapshot of the Photography Industry

Posted by Marta Majewska | Posted in INFOGRAPHIC | Posted on 03-07-2012


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My #SXSW Photo Recap

Posted by Marta Majewska | Posted in sxsw | Posted on 14-03-2012


I came, I saw, I blogged, I tweeted, I facebooked, I ate, I danced, I sang … I can’t wait to come back! This is my #SXSW recap in photos!


Johnny Polygon Sings for Porter Novelli! #WrapRap #sxsw

Posted by Marta Majewska | Posted in sxsw | Posted on 13-03-2012

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PINTEREST: Show me your board, and I will tell you who you are.

Posted by Marta Majewska | Posted in sxsw | Posted on 13-03-2012

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Pinterest. One of those social networks everyone loves…or loves to hate. Whichever side you’re on, one thing is certainly true: Pinterest is the talk of the town. At SXSW or beyond. Dailies, magazines and blogs can’t stop writing about it, research companies can’t stop reporting on its record growth and brands are jumping into the “me too” bandwagon quicker than ever.

But it was not always the case. Contrary to what many people think, Pinterest is not really a new service. It was set up in November 2009 and believe it or not, nine months in it hadn’t even reached the 10k user base. The reasons why it still exists today is that its founders were too embarrassed to admit their failure. Luckily. Few months ago, the Pinterest craze just suddenly exploded. “It was weird and surreal”, said Ben Silbermann, Co-Founder of Pinterest, in today’s Q&A with blogger Chris Dixon.

The session was one to really enjoy, Ben Silbermann showed passion for his product that I haven’t seen here yet this week. Down to earth, an ex-Google employee, Ben always wanted to start his own tech company. A collector at heart, his personal passion for collecting stamps and coins, gave him an idea for Pinterest. “Things you collect say so much about who you are”, said Ben “and all I wanted to do is create a site that would help people discover, collect and share things they love.”

Design has always been at core of Pinterest. Simple product around people, pins and boards. Awesome boards, because if your collections wouldn’t look beautiful, why would anyone spend time building them.  Boards should be something users are proud of, something they want to show off to the people. Users have always been important to Ben, without them the site wouldn’t exist.

Even though most think the site is all cupcakes, rainbows and unicorns, there are some unexpected uses that even the founders of Pinterest have not predicted. Core lifestyle activities like decorating, cooking, home and design were the obvious guesses but the site is also used by museums to share their art or by travel aficionados to create travel guides. A recent Fake Mitt Romney account with yacht collections and great deals gave everyone a good laugh too.

What’s the future? New profiles, influencer identification, better content attribution and platform expansion. It looks like Pinterest is not going anywhere. Not anytime soon.

Little girl in the Wild Wild West

Posted by Marta Majewska | Posted in sxsw | Posted on 12-03-2012

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I am a social media geek, a fashion aficionado, and a foodie. Sadly, at South by South West, these three are not really compatible. Let’s start with the good news: there is social media, lots of, everywhere. Location, curation, moderation, communication… the geek girl in me is more than happy.

The Fashionista is less. Most of the crowd wanders around in washed through jeans, bleached T-shirts with silly slogans, old All Star slippers and a strategic piercing. But this is Austin, and a girl never knows when she might bump into her geek crush (Dennis Crowley!) … so I packed my dresses. A dress per day keeps the doctor away in Austin. Austin, the city where it never ever rain. Except for this week that is. It was pouring for 4 days and was colder than in a freezer.  So I had to go to the mall, and buy myself…jeans and sweaters. Trust me, in jeans and a hoodie, you totally blend in here at SXSW. But I wanted to stand out…ugh!

Then, there is the foodie in me. I stand for healthy, tasty food. Food made with love, and the best organic ingredients Mother Nature can grow. I am a vegetarian with a happy twist. Good food makes me happy, and is my battery. Only, Austin is not really made for food craving vegetarians. It is one giant steakhouse, where people barbeque heaps of pieces of cows, pigs and turkey. I try to stay as far from those BBQ joints as humanly possible. But their food is just hunting me, they bring it with food trucks everywhere I want to go. And when I finally escape in a dark alley, it’s only to  find myself surrounded by hotdog vendors and hamburger flippers. When I use my puppy eyes, so that people bring me something to eat, they show up with a bowl of green salad leaves. Marta the Rabbit.

I ate the salad, I ate most of the green plants. Tomorrow, I’ll be nibbling on the trees. I’m hungry. And only the social part of me is happy. Where is Dennis when a girl needs some comfort?

Curators are the new Superheroes

Posted by Marta Majewska | Posted in sxsw | Posted on 12-03-2012

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If you want to talk curation, there is no better person than Steve Rosenbaum. The author of a brilliant book “Curation Nation: How to Win in a World Where Consumers are Creators” and the CEO of the web’s largest Video Curation Platform,Magnify.net, Steve  has built a career finding, organizing, and contextualizing stories.

In the interview below, he tells us about how curation has evolved since last year’s SXSW and reveals plans for his new book.

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Porter Novelli’s SXSW WrapRap Day 3

Posted by Marta Majewska | Posted in sxsw | Posted on 12-03-2012

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News Crowdsourcing 4.0

Posted by Marta Majewska | Posted in sxsw | Posted on 11-03-2012

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Nowadays, everyone can be a reporter. Every day, people all over the world post pictures, videos and comment online on what’s happening around them. Live events and breaking news are being covered more and more by regular citizens and are often faster than mainstream media.

Since the rise of social media, journalists have been using social networking to discover and follow stories. News crowdsourcing is hence not new but now comes in a new shape – NewsiT. Launched at this year’s SXSW Interactive – THE place of citizenship journalism and reporting – NewsiT is a mobile ‘crowd-reporting’ platform founded by Melinda Wittstock, a journalist with over 25 years of experience working for The Guardian, BBC, The Observer and ABC News.

NewsiT empowers people to get the word out on things that matter to them or report from breaking events they find themselves in the midst of. To encourage people to do so, NewsiT added an element of gamification to their app – for every piece of news users share, they are rewarded with points, badges and prizes. At SXSW, it is rumored that the user with the biggest amount of points will win an iPad.

What about the quality and legal assurance? Next to algorithms, NewsiT claims to have all content evaluated and double-checked by human editors.  I am curious to see how the app will be received at SXSW and beyond but for now I am off to earn my first mobile reporting points!

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