STUDY: Does Social Media Drive Sales?

Posted by Princess Misia | Posted in AWESOME, Facebook, INFOGRAPHIC, STUDY, Twitter | Posted on 18-03-2010

Tags: Facebook, Marketing, sales, Twitter

2

Still in doubt that social media drives sales?

A recent study by Chadwick Martin Bailey and iModerate Research Technologies confirms that both Twitter and Facebook are effective marketing tools. The data collected from over 1,500 customers in United States shows that people are more likely to purchase products and services from brands that they follow on Facebook (51%) and Twitter (67%). Also, 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower.

Twitter clearly seems to be more effective however I would be careful with assuming that since in my opinion a lot has to do with the type of product and industry we are talking about. One thing is sure, successful online presence will help your company make money

Comments (2)

reBlog from Princess Misia: I « Cow Bell: Rethinking Marketing for the Digital Age said on 19-03-2010

[...] A recent study by Chadwick Martin Bailey and iModerate Research Technologies confirms that both Twitter and Facebook are effective marketing tools. The data collected from over 1,500 customers in United States shows that people are more likely to purchase products and services from brands that they follow on Facebook (51%) and Twitter (67%). Also, 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower.Princess Misia, I <3 SOCIAL MEDIA » Blog Archive » STUDY: Does Social Media Drive Sales? [...]

STUDY: Does Social Media Drive Sales? « The Porter Novelli Brussels Blog said on 19-03-2010
	[...] March 19, 2010 by Marta Majewska (originaly posted here). [...]

Featured Posts