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PINTEREST: Show me your board, and I will tell you... Pinterest. One of those social networks everyone loves…or loves to hate. Whichever side you’re on, one thing is certainly true: Pinterest is the talk of the town. At SXSW or beyond. Dailies, magazines...

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SXSW 2012: HERE WE ARE AGAIN! Here we are again! Austin the way I love it - full of Wi-Fi-draining devices, geek troops and their gods, brands fighting for their fair share of voice and Zuckerberg wanna-be's hoping this year's...

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Highlight Your Tumblr Post for $1 Let's be honest, every Tumblr user feels their posts are super duper important. And should be noticed. Not happening for you? Tumblr just introduced a Highlighted Post option that will let you make your...

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I say NO to SOPA/PIPA!!! Today is the day where many websites will or already have blacked out against SOPA and PIPA (Stop Online Piracy Act and Protect IP Act), acts that will affect how we use the internet! Not only in the...

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Social Media Policy Your Employees Might Actually Remember Social Media Policy is a MUST for any organization. This set of guidelines and rules that all staff should adhere to while using social media for both professional and personal reasons is usually long...

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News Crowdsourcing 4.0

Posted by Marta Majewska | Posted in sxsw | Posted on 11-03-2012

Tags: , ,


Nowadays, everyone can be a reporter. Every day, people all over the world post pictures, videos and comment online on what’s happening around them. Live events and breaking news are being covered more and more by regular citizens and are often faster than mainstream media.

Since the rise of social media, journalists have been using social networking to discover and follow stories. News crowdsourcing is hence not new but now comes in a new shape – NewsiT. Launched at this year’s SXSW Interactive – THE place of citizenship journalism and reporting – NewsiT is a mobile ‘crowd-reporting’ platform founded by Melinda Wittstock, a journalist with over 25 years of experience working for The Guardian, BBC, The Observer and ABC News.

NewsiT empowers people to get the word out on things that matter to them or report from breaking events they find themselves in the midst of. To encourage people to do so, NewsiT added an element of gamification to their app – for every piece of news users share, they are rewarded with points, badges and prizes. At SXSW, it is rumored that the user with the biggest amount of points will win an iPad.

What about the quality and legal assurance? Next to algorithms, NewsiT claims to have all content evaluated and double-checked by human editors.  I am curious to see how the app will be received at SXSW and beyond but for now I am off to earn my first mobile reporting points!

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