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PINTEREST: Show me your board, and I will tell you... Pinterest. One of those social networks everyone loves…or loves to hate. Whichever side you’re on, one thing is certainly true: Pinterest is the talk of the town. At SXSW or beyond. Dailies, magazines...

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SXSW 2012: HERE WE ARE AGAIN! Here we are again! Austin the way I love it - full of Wi-Fi-draining devices, geek troops and their gods, brands fighting for their fair share of voice and Zuckerberg wanna-be's hoping this year's...

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Highlight Your Tumblr Post for $1 Let's be honest, every Tumblr user feels their posts are super duper important. And should be noticed. Not happening for you? Tumblr just introduced a Highlighted Post option that will let you make your...

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I say NO to SOPA/PIPA!!! Today is the day where many websites will or already have blacked out against SOPA and PIPA (Stop Online Piracy Act and Protect IP Act), acts that will affect how we use the internet! Not only in the...

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Social Media Policy Your Employees Might Actually Remember Social Media Policy is a MUST for any organization. This set of guidelines and rules that all staff should adhere to while using social media for both professional and personal reasons is usually long...

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SXSW13: THE REVOLUTION WILL BE 3D PRINTED

Posted by Marta Majewska | Posted in sxsw | Posted on 08-03-2013

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3D printing, also known as additive manufacturing, is already the talk of town at SXSW and the topic of the opening remarks by Bre Pettis, the co–founder and CEO of Brooklyn-based MakerBot.

Launched at SXSW09 with Pettis bar-hopping with the 3D printer prototype and printing shot glasses, Makerbot’s main goal is to empower people to create stuff by making 3D printing accessible for laypeople. Their Replicator 3D printers are already delivering that promise. And for a small price too – you can get the basic model for under $2000.

3D printing for those living under the rock is a process of transforming a digital design into a physical solid object. Like Photoshop has changed photography and Dreamweaver unlocked web development for the common people, 3D printing is unlocking the ability to create things and there are already a lot of cases of companies and individuals proofing its use.

Robohand, the mechanical hand prosthesis for a South African boy called Liam, is an amazing example of how 3D printing can make what would normally be a fairly expensive affair, an affordable product that changed someone’s life. Created by Ivan Owen in Bellingham, Washington and Richard Van As in South Africa and printed with the MakerBot printer, Robohand is a great alternative to expensive commercial prosthetics which can cost tens of thousands of euros, especially when it comes to prosthesis for children which grow fast making the product even more unaffordable.

Baby respiration and breath Peeko Monitor, Square Helper that enables anyone to accept credit cards or 3D printer portraits by Comos Wenman are just a few examples of the use of the technology.

During the opening remarks, Bre Pettis has also revealed and demoed a new product, MakerBot Digitizer, a 3D Scanner that provides a quick and easy way to turn the things in your world into 3D designs you can then share or print. This makes 3D printing even more exciting and unlocked new possibilities.

There are still a lot of limitations to consumer-oriented 3D printing, the main being the substance used. Right now MakerBot printers are limited to plastic but the company is already exploring new materials such as silicon.

Whether you love it or hate it, 3D printing is making creativity more accessible and gives designers and entrepreneurs a real affordable shot at new business ideas. Definitely an industry to watch closely in the near future.

Johnny Polygon Sings for Porter Novelli! #WrapRap #sxsw

Posted by Marta Majewska | Posted in sxsw | Posted on 13-03-2012

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PINTEREST: Show me your board, and I will tell you who you are.

Posted by Marta Majewska | Posted in sxsw | Posted on 13-03-2012

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Pinterest. One of those social networks everyone loves…or loves to hate. Whichever side you’re on, one thing is certainly true: Pinterest is the talk of the town. At SXSW or beyond. Dailies, magazines and blogs can’t stop writing about it, research companies can’t stop reporting on its record growth and brands are jumping into the “me too” bandwagon quicker than ever.

But it was not always the case. Contrary to what many people think, Pinterest is not really a new service. It was set up in November 2009 and believe it or not, nine months in it hadn’t even reached the 10k user base. The reasons why it still exists today is that its founders were too embarrassed to admit their failure. Luckily. Few months ago, the Pinterest craze just suddenly exploded. “It was weird and surreal”, said Ben Silbermann, Co-Founder of Pinterest, in today’s Q&A with blogger Chris Dixon.

The session was one to really enjoy, Ben Silbermann showed passion for his product that I haven’t seen here yet this week. Down to earth, an ex-Google employee, Ben always wanted to start his own tech company. A collector at heart, his personal passion for collecting stamps and coins, gave him an idea for Pinterest. “Things you collect say so much about who you are”, said Ben “and all I wanted to do is create a site that would help people discover, collect and share things they love.”

Design has always been at core of Pinterest. Simple product around people, pins and boards. Awesome boards, because if your collections wouldn’t look beautiful, why would anyone spend time building them.  Boards should be something users are proud of, something they want to show off to the people. Users have always been important to Ben, without them the site wouldn’t exist.

Even though most think the site is all cupcakes, rainbows and unicorns, there are some unexpected uses that even the founders of Pinterest have not predicted. Core lifestyle activities like decorating, cooking, home and design were the obvious guesses but the site is also used by museums to share their art or by travel aficionados to create travel guides. A recent Fake Mitt Romney account with yacht collections and great deals gave everyone a good laugh too.

What’s the future? New profiles, influencer identification, better content attribution and platform expansion. It looks like Pinterest is not going anywhere. Not anytime soon.

Little girl in the Wild Wild West

Posted by Marta Majewska | Posted in sxsw | Posted on 12-03-2012

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I am a social media geek, a fashion aficionado, and a foodie. Sadly, at South by South West, these three are not really compatible. Let’s start with the good news: there is social media, lots of, everywhere. Location, curation, moderation, communication… the geek girl in me is more than happy.

The Fashionista is less. Most of the crowd wanders around in washed through jeans, bleached T-shirts with silly slogans, old All Star slippers and a strategic piercing. But this is Austin, and a girl never knows when she might bump into her geek crush (Dennis Crowley!) … so I packed my dresses. A dress per day keeps the doctor away in Austin. Austin, the city where it never ever rain. Except for this week that is. It was pouring for 4 days and was colder than in a freezer.  So I had to go to the mall, and buy myself…jeans and sweaters. Trust me, in jeans and a hoodie, you totally blend in here at SXSW. But I wanted to stand out…ugh!

Then, there is the foodie in me. I stand for healthy, tasty food. Food made with love, and the best organic ingredients Mother Nature can grow. I am a vegetarian with a happy twist. Good food makes me happy, and is my battery. Only, Austin is not really made for food craving vegetarians. It is one giant steakhouse, where people barbeque heaps of pieces of cows, pigs and turkey. I try to stay as far from those BBQ joints as humanly possible. But their food is just hunting me, they bring it with food trucks everywhere I want to go. And when I finally escape in a dark alley, it’s only to  find myself surrounded by hotdog vendors and hamburger flippers. When I use my puppy eyes, so that people bring me something to eat, they show up with a bowl of green salad leaves. Marta the Rabbit.

I ate the salad, I ate most of the green plants. Tomorrow, I’ll be nibbling on the trees. I’m hungry. And only the social part of me is happy. Where is Dennis when a girl needs some comfort?

Curators are the new Superheroes

Posted by Marta Majewska | Posted in sxsw | Posted on 12-03-2012

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If you want to talk curation, there is no better person than Steve Rosenbaum. The author of a brilliant book “Curation Nation: How to Win in a World Where Consumers are Creators” and the CEO of the web’s largest Video Curation Platform,Magnify.net, Steve  has built a career finding, organizing, and contextualizing stories.

In the interview below, he tells us about how curation has evolved since last year’s SXSW and reveals plans for his new book.

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Porter Novelli’s SXSW WrapRap Day 3

Posted by Marta Majewska | Posted in sxsw | Posted on 12-03-2012

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The Power of Habit

Posted by Marta Majewska | Posted in sxsw | Posted on 11-03-2012

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Every habit starts with a conscious decision that with time and frequent repetition becomes more adept. What initially took effort becomes automatic. Many habits are helpful in getting us through the day and allow us to expend less brain energy that can be redirected somewhere else. Some habits are good, like healthy diet and exercise, some less, like smoking or overeating.

Charles Duhigg, an investigative reporter from The New York Times and the author of “The Power of Habit”, knows why we do the things we do and how we can change that and has shared this secret with at his today’s session. What’s the secret? The Habit Loop!

It starts with a cue – something that triggers you to act in a certain way. The Cue is responded to with a routine behavior which is then rewarded. The more we engage in this pattern, the more automatic it becomes. Identifying the cues and the rewards can help us easily disrupt the cycle and change or create new habits. Like buying new or different products, for example

Yes, companies have been using the power of habits and the science of habit formation to manipulate our habits and what follows, increase sales. When P&G’s* new product – fabric refresher Febreze – was launched, it was advertised as a solution that will remove your bad smells (cue: bad smell; routine: use it; reward: no bad smell). Soon after, the product was on track on becoming a big money loser. Researching the problem, P&G discovered that people get accustomed to bad smells and do not sense them anymore. Trying to advertise getting rid of bad smells when people cannot even smell them could not have been too successful.

To find new ways to encourage people to using the product, P&G gathered specialists in habit formation and marketers in one room and examined people’s cleaning routines. That’s when they found that there is a certain satisfying moment in the cleaning process, the celebration of the moment right after. The reward. That fresh smell. Result? Having shifted the focus in advertising to that moment right after has transformed Febreze into a $1 billion hit!

Interested in the book? Find it here.

* P&G is a Porter Novelli client.

Not Your Mommy’s Blog

Posted by Marta Majewska | Posted in sxsw | Posted on 11-03-2012

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Over the past few years, mommy bloggers have established themselves as a powerful force on the Internet, receiving a great deal of attention from the media and becoming major targets for brands. Well respected and valued, those social mommies are one of the most influential groups on the Web and a must-know constituency for any consumer marketer.

I first heard of dad bloggers when Sony launched its digidad project in 2009.  Since then, I’ve been following the evolution of this growing phenomenon, which, to my surprise has been received with mixed feelings.

I, personally, am a big fan. I think it is great dads want to talk about their take on being a parent and shows fatherhood in a completely new light. That’s why I was thrilled to find out that dad bloggers not only had their own panel at SXSW but they have their whole own conference – Dad 2.0 Summit happening at the same time as SXSW here in Austin!

I am a fan but not everyone is or has been from the start. I’ve seen mommy bloggers complain about dads trying to play on their playground, brands that refuse to acknowledge them as influencers because, as opposed to mommy bloggers, they don’t get time on national TV, fawning attention from media and they will never be able to create a kind of community mommies have. Dads are not important. Moms have the spending and decision-making power anyway.

First of all, the fact that they are uniting right now and right here in Austin proves that they are able to build a community. When it comes to buying decision power in the home, moms might have it but not in all product categories. Think consumer electronic brands, cars, razors – for them, it would make better sense to go after dad bloggers rather than mommy bloggers.  And no, dad bloggers might not have the same kind of attention from media and TV yet, but they do have the readership. And it’s not only male. Jason Avant, founder of DadCentric, confessed at the panel that 60% of his audience is female. So before you exclude dad bloggers from your next campaign, think twice.

SXSW 2012: HERE WE ARE AGAIN!

Posted by Marta Majewska | Posted in sxsw | Posted on 09-03-2012

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Here we are again! Austin the way I love it – full of Wi-Fi-draining devices, geek troops and their gods, brands fighting for their fair share of voice and Zuckerberg wanna-be’s hoping this year’s SXSW will carry them down the path to startup glory.

I love to listen to conversations in the badge pick up line and when wandering around the convention center before the festival goes into full gear.  And this year’s go from must-go parties through social -pairing, – discovery & -sharing, to how we, geeks, changed the world by stopping SOPA/PIPA. Pinterest is on everyone’s lips as well and seems to be the hottest thing since sliced bread. At SXSW or not.

Chicken wings at the Hilton are just as delicious as I remembered and seeing familiar faces is as good as talking to strangers.

The festival officially begins today and I’m pumped for all sessions, panels, meet ups, launches, lunches, breakfast tacos, bbqs and parties! My cowboy boots are ready, devices charged up and extra batteries packed! Let’s do it!

#SXSW: An Ode to Plastering by Nathan Evans

Posted by Marta Majewska | Posted in Event, VIDEO | Posted on 24-03-2011

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If you’re at SXSW, you can’t miss the posters, pictures and leaflets plastered all over the place. Nathan, who I’ve met at the SXSW Samsung Bloggers Lounge, has made a beautiful video about what he called “the plaster factor”. It makes me miss SXSW even more (no, I’m still not entirely over my post-SXSW depression).

 

SXSW – An Ode to Plastering from Nathan Evans on Vimeo.

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